eBusiness AT&T
eBusiness site and self-care portal that serves more than 3.5 million business customers. The challenge was to reach small and medium-size business audiences with a consistent digital voice and brand tone.
Client
AT&T
Year
2012 — 2016
Digital Design Standards
Design and development of a holistic digital B2B customer experience that captures all products and service functions across geographies by combining multiple experiences and platforms.
Customers can get more details about the selected device and quickly configure options such as quantity, color, and capacity and instantly add it to cart
Device Configurator
An updated brand concept addresses the limitations of digital experiences.
Analysis, Look and Feel
A highly credible and minimalist landscape results in customers who are confident in their ability to interact with the system.
Solid layouts help customers quickly navigate.
Rooted in AT&T’s master brand identity, the design approach creates a line of communication specifically designed for business audiences.
Patterns Library
Optimal Response Time
Reduced number of clicks and pages. A combined, intuitive experience results in higher quality and service.
